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Atomic Habits

Book Notes

I have been a fan of BJ Fogg's Tiny Habits methodology for breaking bad habits and learning good (often new) habits. BJ Fogg did not write this book. James Clear did, with methodologies that are strongly drawn from Fogg's work.

Fogg's new habit forming process is 1. start small (like, way smaller than you just thought for "small"), 2. piggyback on an existing routine, and 3. reward yourself immediately after doing the new habit. Fogg has shown much success at Stanford with this process, and I love it. It works very, very well for me.

Fogg does not have a book about this particular technique of developing good habits. With this book, James Clear does.

Atomic Habits is pretty much a long version of those three steps from BJ Fogg. Until Fogg writes a book on them, this is a fantastic substitute, interpretation of Fogg's work.

Much of the book is rah-rah, how-to-internalize-good-internal-chatter, "obvious," self-help rhetoric, which, let's face it, if you're picking up this book to learn good habits, you actually need. And, while I'm not a fan of the "habit journal" (you can draw lines on a notebook page for the same effect), I do appreciate the habit making guides in the book.

For anyone not a Fogg fan or even aware of BJ Fogg, I strongly recommend this book. If you don't have good habits, aren't the person you want to be, ignore the kabillion quotes I have from the book here, grab a copy and read it.

It is so easy to overestimate the importance of one defining moment and underestimate the value of making small improvements on a daily basis. Too often, we convince ourselves that massive success requires massive action.
Page 15

Improving by 1 percent isn’t particularly notable—sometimes it isn’t even noticeable—but it can be far more meaningful, especially in the long run.
Page 15

Time magnifies the margin between success and failure. It will multiply whatever you feed it. Good habits make time your ally. Bad habits make time your enemy.
Page 18

In the words of three-time Super Bowl winner Bill Walsh, “The score takes care of itself.” The same is true for other areas of life. If you want better results, then forget about setting goals. Focus on your system instead.
Page 24

Goals are good for setting a direction, but systems are best for making progress.
Page 24

Goal setting suffers from a serious case of survivorship bias. We concentrate on the people who end up winning—the survivors—and mistakenly assume that ambitious goals led to their success while overlooking all of the people who had the same objective but didn’t succeed.
Page 24

Behind every system of actions are a system of beliefs.
Page 32

Behavior that is incongruent with the self will not last.
Page 32

It’s hard to change your habits if you never change the underlying beliefs that led to your past behavior.
Page 33

It’s one thing to say I’m the type of person who wants this. It’s something very different to say I’m the type of person who is this.
Page 33

True behavior change is identity change. You might start a habit because of motivation, but the only reason you’ll stick with one is that it becomes part of your identity.
Page 34

Doing the right thing is easy. After all, when your behavior and your identity are fully aligned, you are no longer pursuing behavior change. You are simply acting like the type of person you already believe yourself to be.
Page 34

Many people walk through life in a cognitive slumber, blindly following the norms attached to their identity.
Page 35

The more deeply a thought or action is tied to your identity, the more difficult it is to change it. It can feel comfortable to believe what your culture believes (group identity) or to do what upholds your self-image (personal identity), even if it’s wrong.
Page 35

We do not change by snapping our fingers and deciding to be someone entirely new. We change bit by bit, day by day, habit by habit. We are continually undergoing microevolutions of the self.
Page 37

First, decide who you want to be. This holds at any level—as an individual, as a team, as a community, as a nation. What do you want to stand for? What are your principles and values? Who do you wish to become?
Page 39

Ask yourself, “Who is the type of person that could get the outcome I want?”
Page 39

But the true question is: “Are you becoming the type of person you want to become?” The first step is not what or how, but who. You need to know who you want to be.
Page 40

Ultimately, your habits matter because they help you become the type of person you wish to be. They are the channel through which you develop your deepest beliefs about yourself. Quite literally, you become your habits.
Page 41

The most effective way to change your habits is to focus not on what you want to achieve, but on who you wish to become. Your identity emerges out of your habits. Every action is a vote for the type of person you wish to become.
Page 41

This is the feedback loop behind all human behavior: try, fail, learn, try differently.
Page 45

Habits do not restrict freedom. They create it. In fact, the people who don’t have their habits handled are often the ones with the least amount of freedom.
Page 46

The process of building a habit can be divided into four simple steps: cue, craving, response, and reward.*
Page 47

Because the cue is the first indication that we’re close to a reward, it naturally leads to a craving.
Page 48

Cravings are the second step, and they are the motivational force behind every habit. Without some level of motivation or desire—without craving a change—we have no reason to act. What you crave is not the habit itself but the change in state it delivers.
Page 48

Every craving is linked to a desire to change your internal state.
Page 48

The response is the actual habit you perform, which can take the form of a thought or an action.
Page 48

a habit can occur only if you are capable of doing it.
Page 49

Finally, the response delivers a reward. Rewards are the end goal of every habit. The cue is about noticing the reward. The craving is about wanting the reward. The response is about obtaining the reward. We chase rewards because they serve two purposes: (1) they satisfy us and (2) they teach us.
Page 49

The first purpose of rewards is to satisfy your craving.
Page 49

Your brain is a reward detector.
Page 49

All behavior is driven by the desire to solve a problem. Sometimes the problem is that you notice something good and you want to obtain it. Sometimes the problem is that you are experiencing pain and you want to relieve it. Either way, the purpose of every habit is to solve the problems you face.
Page 51

How to Create a Good Habit The 1st law (Cue): Make it obvious. The 2nd law (Craving): Make it attractive. The 3rd law (Response): Make it easy. The 4th law (Reward): Make it satisfying.
Page 54

How to Break a Bad Habit Inversion of the 1st law (Cue): Make it invisible. Inversion of the 2nd law (Craving): Make it unattractive. Inversion of the 3rd law (Response): Make it difficult. Inversion of the 4th law (Reward): Make it unsatisfying.
Page 54

Whenever you want to change your behavior, you can simply ask yourself: How can I make it obvious? How can I make it attractive? How can I make it easy? How can I make it satisfying?
Page 54

Every goal is doomed to fail if it goes against the grain of human nature.
Page 55

Your habits are shaped by the systems in your life.
Page 55

A habit is a behavior that has been repeated enough times to become automatic. The ultimate purpose of habits is to solve the problems of life with as little energy and effort as possible. Any habit can be broken down into a feedback loop that involves four steps: cue, craving, response, and reward. The Four Laws of Behavior Change are a simple set of rules we can use to build better habits. They are (1) make it obvious, (2) make it attractive, (3) make it easy, and (4) make it satisfying.
Page 55

Consider hunger. How do you know when you’re hungry? You don’t necessarily have to see a cookie on the counter to realize that it is time to eat. Appetite and hunger are governed nonconsciously.
Page 61

As habits form, your actions come under the direction of your automatic and non-conscious mind. You fall into old patterns before you realize what’s happening. Unless someone points it out, you may not notice that you cover your mouth with your hand whenever you laugh, that you apologize before asking a question, or that you have a habit of finishing other people’s sentences.
Page 61

If a habit remains mindless, you can’t expect to improve it. As the psychologist Carl Jung said, “Until you make the unconscious conscious, it will direct your life and you will call it fate.”
Page 62

If you’re still having trouble determining how to rate a particular habit, here is a question I like to use: “Does this behavior help me become the type of person I wish to be? Does this habit cast a vote for or against my desired identity?” Habits that reinforce your desired identity are usually good. Habits that conflict with your desired identity are usually bad.
Page 65

If you waste time online, notice that you are spending your life in a way that you do not want to.
Page 66

Hearing your bad habits spoken aloud makes the consequences seem more real. It adds weight to the action rather than letting yourself mindlessly slip into an old routine.
Page 66

With enough practice, your brain will pick up on the cues that predict certain outcomes without consciously thinking about it. Once our habits become automatic, we stop paying attention to what we are doing. The process of behavior change always starts with awareness. You need to be aware of your habits before you can change them.
Page 66

The sentence they filled out is what researchers refer to as an implementation intention, which is a plan you make beforehand about when and where to act. That is, how you intend to implement a particular habit.
Page 70

Hundreds of studies have shown that implementation intentions are effective for sticking to our goals,
Page 70

Many people think they lack motivation when what they really lack is clarity.
Page 71

If you aren’t sure when to start your habit, try the first day of the week, month, or year. People are more likely to take action at those times because hope is usually higher. If we have hope, we have a reason to take action. A fresh start feels motivating.
Page 71

Give your habits a time and a space to live in the world. The goal is to make the time and location so obvious that, with enough repetition, you get an urge to do the right thing at the right time, even if you can’t say why.
Page 72

Social skills. When I walk into a party, I will introduce myself to someone I don’t know yet.
Page 76

Finances. When I want to buy something over $ 100, I will wait twenty-four hours before purchasing.
Page 76

One way to find the right trigger for your habit stack is by brainstorming a list of your current habits.
Page 77

People often choose products not because of what they are, but because of where they are.
Page 82

In 1936, psychologist Kurt Lewin wrote a simple equation that makes a powerful statement: Behavior is a function of the Person in their Environment, or B = f (P, E).
Page 83

Given that we are more dependent on vision than on any other sense, it should come as no surprise that visual cues are the greatest catalyst of our behavior. For this reason, a small change in what you see can lead to a big shift in what you do. As a result, you can imagine how important it is to live and work in environments that are filled with productive cues and devoid of unproductive ones.
Page 84

Every habit is initiated by a cue, and we are more likely to notice cues that stand out.
Page 85

Making a better decision is easy and natural when the cues for good habits are right in front of you.
Page 86

Environment design is powerful not only because it influences how we engage with the world but also because we rarely do it. Most people live in a world others have created for them.
Page 87

Be the designer of your world and not merely the consumer of it.
Page 87

Stop thinking about your environment as filled with objects. Start thinking about it as filled with relationships. Think in terms of how you interact with the spaces around you.
Page 87

The power of context also reveals an important strategy: habits can be easier to change in a new environment. It helps to escape the subtle triggers and cues that nudge you toward your current habits.
Page 88

Habits thrive under predictable circumstances like these. Focus comes automatically when you are sitting at your work desk. Relaxation is easier when you are in a space designed for that purpose.
Page 90

Robins revealed that addictions could spontaneously dissolve if there was a radical change in the environment.
Page 92

The Vietnam studies ran counter to many of our cultural beliefs about bad habits because it challenged the conventional association of unhealthy behavior as a moral weakness.
Page 92

The idea that a little bit of discipline would solve all our problems is deeply embedded in our culture.
Page 92

When scientists analyze people who appear to have tremendous self-control, it turns out those individuals aren’t all that different from those who are struggling. Instead, “disciplined” people are better at structuring their lives in a way that does not require heroic willpower and self-control. In other words, they spend less time in tempting situations.
Page 92

The people with the best self-control are typically the ones who need to use it the least. It’s easier to practice self-restraint when you don’t have to use it very often.
Page 93

Here’s the punch line: You can break a habit, but you’re unlikely to forget it. Once the mental grooves of habit have been carved into your brain, they are nearly impossible to remove entirely—even if they go unused for quite a while. And that means that simply resisting temptation is an ineffective strategy.
Page 94

One of the most practical ways to eliminate a bad habit is to reduce exposure to the cue that causes it.
Page 94

This practice is an inversion of the 1st Law of Behavior Change. Rather than make it obvious, you can make it invisible.
Page 95

Make the cues of your good habits obvious and the cues of your bad habits invisible.
Page 95

People with high self-control tend to spend less time in tempting situations. It’s easier to avoid temptation than resist it.
Page 95

One of the most practical ways to eliminate a bad habit is to reduce exposure to the cue that causes it. Self-control is a short-term strategy, not a long-term one.
Page 95

The 1st Law: Make It Obvious 1.1: Fill out the Habits Scorecard. Write down your current habits to become aware of them. 1.2: Use implementation intentions: “I will [BEHAVIOR] at [TIME] in [LOCATION].” 1.3: Use habit stacking: “After [CURRENT HABIT], I will [NEW HABIT].” 1.4: Design your environment. Make the cues of good habits obvious and visible.
Page 96

Inversion of the 1st Law: Make It Invisible 1.5: Reduce exposure. Remove the cues of your bad habits from your environment.
Page 97

A supernormal stimulus is a heightened version of reality—like a beak with three red dots or an egg the size of a volleyball—and it elicits a stronger response than usual.
Page 102

The more attractive an opportunity is, the more likely it is to become habit-forming. Look around. Society is filled with highly engineered versions of reality that are more attractive than the world our ancestors evolved in.
Page 104

Interestingly, the reward system that is activated in the brain when you receive a reward is the same system that is activated when you anticipate a reward. This is one reason the anticipation of an experience can often feel better than the attainment of it.
Page 106

Your brain has far more neural circuitry allocated for wanting rewards than for liking them.
Page 108

Temptation bundling works by linking an action you want to do with an action you need to do.
Page 109

You’re more likely to find a behavior attractive if you get to do one of your favorite things at the same time.
Page 109

Temptation bundling is one way to apply a psychology theory known as Premack’s Principle. Named after the work of professor David Premack, the principle states that “more probable behaviors will reinforce less probable behaviors.”
Page 110

It is the anticipation of a reward—not the fulfillment of it—that gets us to take action. The greater the anticipation, the greater the dopamine spike.
Page 111

Temptation bundling is one way to make your habits more attractive. The strategy is to pair an action you want to do with an action you need to
Page 111

We don’t choose our earliest habits, we imitate them.
Page 115

Often, you follow the habits of your culture without thinking, without questioning, and sometimes without remembering.
Page 115

We imitate the habits of three groups in particular: The close. The many. The powerful.
Page 116

Proximity has a powerful effect on our behavior.
Page 116

We pick up habits from the people around us. We
Page 116

As a general rule, the closer we are to someone, the more likely we are to imitate some of their habits.
Page 116

One of the most effective things you can do to build better habits is to join a culture where your desired behavior is the normal behavior. New habits seem achievable when you see others doing them every day.
Page 117

Surround yourself with people who have the habits you want to have yourself. You’ll rise together.
Page 117

Join a culture where (1) your desired behavior is the normal behavior and (2) you already have something in common with the group.
Page 117

Nothing sustains motivation better than belonging to the tribe.
Page 118

This is why remaining part of a group after achieving a goal is crucial to maintaining your habits. It’s friendship and community that embed a new identity and help behaviors last over the long run.
Page 118

Whenever we are unsure how to act, we look to the group to guide our behavior. We are constantly scanning our environment and wondering, “What is everyone else doing?”
Page 120

The normal behavior of the tribe often overpowers the desired behavior of the individual.
Page 120

There is tremendous internal pressure to comply with the norms of the group. The reward of being accepted is often greater than the reward of winning an argument, looking smart, or finding truth. Most days, we’d rather be wrong with the crowd than be right by ourselves.
Page 120

When changing your habits means challenging the tribe, change is unattractive. When changing your habits means fitting in with the tribe, change is very attractive.
Page 121

Humans everywhere pursue power, prestige, and status.
Page 121

Every behavior has a surface level craving and a deeper, underlying motive.
Page 127

Look at nearly any product that is habit-forming and you’ll see that it does not create a new motivation, but rather latches onto the underlying motives of human nature.
Page 127

Your current habits are not necessarily the best way to solve the problems you face; they are just the methods you learned to use. Once you associate a solution with the problem you need to solve, you keep coming back to it.
Page 128

Habits are all about associations. These associations determine whether we predict a habit to be worth repeating or not. As we
Page 128

our behavior is heavily dependent on how we interpret the events that happen to us, not necessarily the objective reality of the events themselves.
Page 129

You have been sensing the cues the entire time, but it is only when you predict that you would be better off in a different state that you take action.
Page 129

A craving is the sense that something is missing. It is the desire to change your internal state.
Page 129

You can make hard habits more attractive if you can learn to associate them with a positive experience.
Page 130

You simply practice associating your habits with something you enjoy, then you can use that cue whenever you need a bit of motivation.
Page 132

It is easy to get bogged down trying to find the optimal plan for change:
Page 142

We are so focused on figuring out the best approach that we never get around to taking action.
Page 142

If motion doesn’t lead to results, why do we do it? Sometimes we do it because we actually need to plan or learn more. But more often than not, we do it because motion allows us to feel like we’re making progress without running the risk of failure. Most of us are experts at avoiding criticism. It doesn’t feel good to fail or to be judged publicly, so we tend to avoid situations where that might happen. And that’s the biggest reason why you slip into motion rather than taking action: you want to delay failure.
Page 142

If you want to master a habit, the key is to start with repetition, not perfection. You don’t need to map out every feature of a new habit. You just need to practice it.
Page 143

To build a habit, you need to practice it. And the most effective way to make practice happen is to adhere to the 3rd Law of Behavior Change: make it easy.
Page 147

Conventional wisdom holds that motivation is the key to habit change. Maybe if you really wanted it, you’d actually do it. But the truth is, our real motivation is to be lazy and to do what is convenient. And despite what the latest productivity best seller will tell you, this is a smart strategy, not a dumb one. Energy is precious, and the brain is wired to conserve it whenever possible.
Page 151

You don’t actually want the habit itself. What you really want is the outcome the habit delivers. The greater the obstacle—that is, the more difficult the habit—the more friction there is between you and your desired end state.
Page 152

Certainly, you are capable of doing very hard things. The problem is that some days you feel like doing the hard work and some days you feel like giving in. On the tough days, it’s crucial to have as many things working in your favor as possible so that you can overcome the challenges life naturally throws your way. The less friction you face, the easier it is for your stronger self to emerge.
Page 152

For example, when deciding where to practice a new habit, it is best to choose a place that is already along the path of your daily routine. Habits are easier to build when they fit into the flow of your life.
Page 153

Much of the battle of building better habits comes down to finding ways to reduce the friction associated with our good habits and increase the friction associated with our bad ones.
Page 155

As you master the art of showing up, the first two minutes simply become a ritual at the beginning of a larger routine.
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The more you ritualize the beginning of a process, the more likely it becomes that you can slip into the state of deep focus that is required to do great things.
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It’s better to do less than you hoped than to do nothing at all.
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Standardize before you optimize. You can’t improve a habit that doesn’t exist.
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